NRA Launches Shooting Game One Month After Newtown

If you were looking for clear-cut definitions for the terms ‘insensitive’ and ‘inappropriate,’ look no further.

Exactly one month after the tragic school shooting at Sandy Hook in Newtown, Conn., the National Rifle Association launches a new game for iPhone and iPad, said to be appropriate for ages 4+.

The free game on iTunes is called NRA: Practice Range and consists mostly of first-person shooting practice at either indoor or outdoor ranges. The player has a choice of nine guns, but at first only the pistol and the M16 are “unlocked.” The player is invited to unlock other weapons — such as a Beretta, an AK-47 or a Dragunov SVD sniper rifle — for the fee of $1 each.

In between shooting rounds, various NRA facts and safety tips are shown to the player. And a section on the app’s main menu shares links to the NRA website, gun legislation, hunting season and various state gun laws.

Apple rated the game 4+ due to the non-human targets, TechCrunch speculates. As well, the gun safety tips seek to educate children about the right practices for responsible gun owners.

That said, the targets are “coffin-shaped… with red bullseyes at head- and heart-level,” argues ThinkProgress.

With the nation in deep debate over gun control after the Newtown massacre, one cannot help but wonder: Could this be the most insensitive, inappropriate and downright stupid PR move of any organization?

And you’ll never believe what they released the day after this!

The gun-lobbying group released a video that calls President Obama an “elitist hypocrite” for not embracing armed guards in schools, yet using Secret Service protection for his daughters Malia, 14, and Sasha, 11.

“Are the president’s kids more important than yours?” the ad’s narrator asks. “Then why is he skeptical about putting armed security in our schools when his kids are protected by armed guards at their schools? Mr. Obama demands the wealthy pay their fair share of taxes, but he’s just another elitist hypocrite when it comes to a fair share of security.”

Stay classy, NRA!

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